Researching and redesigning conversion funnels based on user research and web analyses. My main project was to improve the conversion funnel of Hans Anders. I did research about the target group, the current website and online marketing tools. I made redesigns of different web pages that will enlarge the revenue of Hans Anders. To fit the product with the target groups wishes  I made a Hi-Fi prototype of all the redesigned pages.

Next to that, I made a best practice about conversion funnels by reviewing literature and interviewing experts of six online agencies.

To help visitors choose their lens, I designed a Lens Advice Tool